Archive for April, 2022

Rand by Optimo Type Foundry

Rand is a typeface belonging to a trio of fonts, with the other two being Plain (2014) and Apax(2016). Created by type designer Francois Rappo, this trio of fonts was devoted to his work in the grotesque genre, as he continued to research the minimalism of modernism through Plain and the visual language of constructivism…

BLOODS project: Hudson-Powell

So, the project here is the title sequence for the show BLOODS, on Sky TV (a British network). This project was started by Hudson-Powell along with their other creators at Pentagram in early 2021. The nature of this project was to use brand identity, motion graphics other cool design details in order to make a…

Lourdes Zolezzi

My designer name is Lourdes Zolezzi. She was born in Mexico, and 1972, and went to college to pursue her career in art and graphic design. She went to a university in the Metropolitan Autonomous, and earned her Graphic Communication Design Degree. She had also earned a masters degree of visual art at San Carlos…

Four-Color Process Printing

Theodore Low De Vinne was one of the very first people to begin experimenting with color printing. He even won the gold Special Medal of Award of the American Institute of Graphic Arts in 1908 for his work in four-color-process printing (Encyclopedia, 2022). The four-color printing process was used in order to create accurate colors…

Linda Van Deursen (Mevis and Van Deursen Studio)

Linda van Deursen is a graphic designer based in Amsterdam and has practice in book design and worked with multiple cultural institutions doing brand identity projects. She graduated from Gerrit Rietveld Academy with Armand Mevis in 1986 and the two would go on to form Mevis and van Deursen Studio the following year. Linda van…

Linotype Machine

Theodore Low De Vinne was one of the first people to use the linotype machine to publish books in 1891 (Britannica, 2022). The Linotype machine was invented by Ottmar Mergenthaler in 1884 (Centre, 2022). This machine is a typesetting machine in that characters are placed in a finished line in order to print faster than…

Theodore Low De Vinne

Theodore Low De Vinne was born on December 25th, 1828 in Stamford Connecticut to his father Daniel, an abolitionist, Methodist circuit rider, and author, and mother Joanna Augusta Low De Vinne. De Vinne was the second oldest of six sons and attended public schools in Catskill, amenia, and white plains, New York (Koenig, 2022). He…

Process Type Foundry (Eric Olson and Nicole Dotin)

Process Type Foundry is a small family business of typeface makers, established in 2002 in Minneapolis, Minnesota consisting of a partnership of married typeface designers Eric Olson and Nicole Dotin. With these two talented designers working together, the company has been responsible for many popular fonts in recent history such as the fonts Klavika, Colfax, …

Who’s Who: Hudson-Powell

The interesting thing that I have found is that although there are two individuals that are a part of Hudson-Powell finding information about them before 2005 seems to be impossible. The only early life information that I found about either of them was that Jody was born in 1979 somewhere in Britain. The next available…

Medusa Mondadori

The book Medusa Mondadori was designed by Giovanni Mardersteig, the client was Arnoldo Mondadori Editore and was designed in the year of 1933. The book is green and is filled with simple yet elegant sans serif fonts and illustration on the cover. This series of books marked just like the designer Mardersteig, the advancement of…

Dante Font

The font Dante was designed by Giovanni Mardersteig and is owned by the foundry Monotype. This font was issued in 1933 and was created to work nicely with Times New Roman in his printing press. Mardersteig started development on this type face right after the World War when his printing press was fully operational again.…