This card game box practically jumped off the shelf at me. The bright blue and highlighter yellow stand out from everything else around it. Not only that, but the text takes advantage of optical illusion to succinctly reflect the spirit of the card game, which is to blend in. It was hard to capture with…

I was at a toy store looking for anything that I can fidget with while doing things like reading or listening to lectures. There were lots of eye-popping visuals in the store–saturated colors, high contrast, and big text. The NeeDoh box stood out to me because it made excellent use of a limited space. This…