Archive for April 13th, 2021

Jeffery Keedy and Postmodernism in Graphic Design

Jeffery Keedy aside from being a well known type designer and graphic designer is also an influential essayist for the Emigre Magazine. Keedy worked with Emigre magazine for quite a few years contributing essay ideas. Keedy wrote about all kinds of design related topics, but one in particular is his take on Postmodernism and how…

Jeffery Keedy’s Big Happy Typeface Family

Jeffery Keedy has several notable achievements throughout the duration of his career as an American graphic designer. The most notable achievement of Jeffery Keedy’s career was unarguably his creation of the typeface family, Keedy Sans. Keedy Sans is an Adobe font, and is frequently identified and used in the design world. This typeface was created…

Jeffery Keedy

The graphic designer that I chose for The Who’s Who in Graphic Design assignment is Jeffery Keedy: Jeffery Keedy was born in Battle Creek, which is a small town in Michigan. Jeffery Keedy is an American designer who currently resonates in Los Angles, California. Jeffery Keedy was born in 1957, and from there, he quickly…

Lance Hidy’s Work With Fly Fishing

As stated before, Lance Hidy has worked on many successful projects throughout his career that have helped him create the reputation he has now. Although I like his work in the photography and graphic design field, I wanted to highlight his passion and the projects he works on with fly fishing. I have only fly-fished…

Lance Hidy’s Yosemite and The Range of Light

Being a very accomplished freelance designer and photographer, Lance Hidy has been approached by plenty of design firms and individuals in his field, luring him to work on their projects. Hidy has finished a plethora of projects throughout the years that have helped him gain the reputation he now bears, but there are a few…

Lance Hidy

For our “Who’s Who in Graphic Design” Assignment, I chose to highlight American photography, Lance Hidy. Lance Hidy is originally from La Grande, a small city in northeastern Oregon. Hidy was born there in 1946. Hidy paved his path in graphic design starting at the age of 12 when he took classes on italic handwriting…

Frutiger Typeface

Adrian Frutiger created this typeface, Frutiger, in 1968 for the Charles De Gualle Airport in Paris. When commissioned by the airport to create a sign and directional system, many believed he would use his infamous Univers font but Frutiger decided to create a new sans serif font instead. Originally the typeface was called Roissy but…

Univers Typeface

This typeface, Univers, created by Adrian Frutiger in 1957 was an important part of Frutiger’s career. This sans serif typeface broke the mold of all other leading typefaces by having twenty one sets instead of the usual three. Charles Peignot noticed Frutiger’s incredible creation and pushed him to convert the design for the Lumitype but…