I was walking through Target the other day when I noticed this bag that belonged to one of other shoppers. Instantly, I was obsessed with the look of this design and I asked her where she got it! She told me she ordered it from Etsy and that was no surprise to me because Etsy…
I chose this can of sparkling water because of the different elements of design that I noticed. First, I noticed the bright colors how the font stood out. After reading the brand name, my eyes noticed the other, smaller typeface around the can. I was also drawn to the colors because of the contrast to…
“The Chameleon” is an imposter-in-the-group board game. The box cover has a green-yellow checkerboard that allows for a “disappearing text” optical illusion depending on how you’re looking at it. I love this design largely for the thematic aspect, but also because I think it’s able to stand on its own without knowing the game. When…
Before I get into my writing I will claim this is my photo and how I know it is, is because I have very boney hands and those are my dad’s legs in the background. Anyways, Nike is well known for having many different designs as they bring on many different athletes and creators to…
I always find it intriguing when a logo or app can be noticed without any type of typography. The twitter logo can be noticed from anyone. I love the simplicity of it and the unique shape of the bird that is now fully associated with twitter. I think it is important when designing logos, especially…
While Shigeo Fukuda is best known for his posters, he infused his fascination with illusion in a variety of mediums from silkscreen to metalwork to sculpture. Fukuda’s use and understanding of shadows and negative space were key in translating his visual illusions into the third dimension. As in Belvedere, Fukuda often referenced the work of…
The opening sequence for Between the World and Me is a work of art, bursting with color, knowledge and history. The use of design and design elements is not scarce throughout, the visual designers took every second and ran with it. As the audience you are able to see the precise use of color, movement through text…
Coca-Cola is one of the most prominent beverage companies. Their packaging and style has changed quite a bit throughout time. In the photo below, you can see their history of bottles over the years. The bottle I have looks to be a similar shape and size as the 1991 bottle. Personally, I have never enjoyed…
While Karl Gerstner was well known for his work on the magazine Capital, he also did very powerful and influential work in packaging and branding, specifically for Teddymat, a store-brand laundry detergent. Gerstner, Gredinger, and Kutter, the owners of GGK design, were brought in by Coop, a union of Swiss retail chains, in 1964. Their…
I found this ad while I was looking through a very old National Geographic magazine and it immediately caught (pun intended) my eye! I think it is very clever and speaks volumes to the viewer about the subject which is fish habitat conservation. Being in black and white, there are no distractions from the…
In 1962, Karl Gerstner was commissioned by Adolf Theobald to design a quarterly magazine titled Capital, that attempted to make economics accessible to the common man while creating a magazine that is appealing to the business sector. The magazine sought to provide a “human view of economics, and an economic view of humanity” (Tochilovsky 1). Gerstner…
Karl Gerstner was born on July 2nd, 1930 in Switzerland. He is world-renown for his innovative work as both a painter and graphic designer. He studied at the Allgemeine Gewerbschule school in Basel, Switzerland, and apprenticed as a typographer under Armin Hoffman, Emil Ruder, Fritz Bühler. All of these designers helped to develop the Swiss…
Breaking Bad is a TV show that aired from 2008 to 2013 and was created by Vince Gilligan. The opening sequence successfully uses design elements that give viewers context – the show’s time period, main themes, and ideas. Typography, sound, color, and the show’s title itself convey the ideas behind the show’s plot. The title…
Use of visual elements The opening credits utilize a pop up book style theme. Since the film is live action, this theme suggests to the audience that this was based on a book, even if they had not heard of said book in the first place. As the opening credits roll, the paper moves in…
Trader Joe’s always amazes me with their unique packaging design for everything from snacks to frozen foods. This morning, I was browsing through items and I came upon the aisle with a wide range of wines. I immediately noticed this Micheal David “Freakshow” Sauvignon wine by its eye-catching circus…