Latest from the Screen-based Design category

Soundarya Rajinikanth – Chandramukhi

Chandramukhi, which roughly translates to “moon-faced beauty”, is a Tamil movie directed by Vasudevan Peethambharan in 2005. It is about a woman named Ganga who suffers from dissociative identity disorder (DID). Her alter, or other personality is Chandramukhi who is a dancer hellbent on taking revenge on the king Vettaiyan. I chose this movie because…

Soundarya Rajinikanth – Sivaji

Sivaji is a Tamil movie directed by Shankar Shanmugam in 2007. This movie features famous actor Rajinikanth, and the title sequence was created by Soundarya Rajinikanth. I chose this project because I listened to a lot of songs from this movie and I felt nostalgic. The movie is about a wealthy software engineer who tries…

Who’s Who: Elliott Earls (Part2) Project 1

After being fired from Elektra Records in 1994, Elliott Earls began to follow a new path for himself. Over the course of twelve months, Earls worked alone on a collection of pop songs, graphics, programming, electrons, spoken word poetry, posters and typography that ultimately became Throwing Apples at the Sun. The art piece is an…

BLOODS project: Hudson-Powell

So, the project here is the title sequence for the show BLOODS, on Sky TV (a British network). This project was started by Hudson-Powell along with their other creators at Pentagram in early 2021. The nature of this project was to use brand identity, motion graphics other cool design details in order to make a…

“Japan” – Kazumasa Nagai

Kazumasa Nagai’s, “Japan” a ~1980’s series, highlights the beauty that one can find in nature, with the use  of bright colors and shapes. These posters show the change his style took in the 1980’s. Before, his style was purely modern, using more lines and simple shapes to convey whatever message imbedded within them, but he…

Crispy

Another one of Ayegi Archers’ notable works has to do with the non-profit organization that he co-founded known as DO or Design Objectives. With this organization, he was able to design a typeface for his client Krs Joseph that founded the software design company CRISPY. This was one of his bigger client projects that he…

Digitisation of the Ndyuka Script

Agyei Archers’ first project that I choose to focus on is his variable font project for Google which is going to focus on a creole language that is based in Suriname. He did in-depth research for this project about linguistics and the language in general and was able to design and code a typeface system…

Gatorade & TBWA/Chiat/Day

TBWA/Chiat/Day began an advertising campaign to transform the way people viewed Gatorade and make it an even more popular sports drink brand. Part of this campaign started with changing the way Gatorade saw itself so that it could transform into a modern sports culture brand and expand its products. TBWA/Chiat/Day wanted to change Gatorade’s perspective…

“LIFE” – Kazumasa Nagai

Kazumasa Nagai’s “LIFE” series, ongoing since the 1980’s, brings awareness to the damaging of the environment in Japan at the time and even now. This poster series also highlights the change in Kazumasa Nagai’s design style. It’s style abstract in terms of shapes, but now showcases “tangible subjects.” These “LIFE” posters all show some sort…

1984 Apple & Chiat/Day

This advertisement, created by Steve Hayden, Brent Thomas, and Lee Clow under Chiat/Day Design Agency aired publicly for the first time during the Superbowl. Internal personnel at Apple considered selling their air time due to the belief that this advertisement would be too controversial. After realizing that they would only be able to sell a…

Bloomberg Billionares

The Bloomberg Billionaires Index visualizes the daily ranking of the world’s richest people. It dynamically measures billionaires’ wealth every business day at 5:30 p.m. EST based on several factors, like changes in markets, the economy, and Bloomberg News reporting. Lisa Strausfeld worked on this project at Bloomberg in 2013 with her team Hilla Katki, Christopher…

VR Prototype for The New Historia

“It’s almost like Google Earth for knowledge.” This work is an in progress project that Lisa and her team have been developing. It is their first prototype that explores the opportunities for understanding information in the realms of a three dimensional space.  The goal is to create a new paradigm in the data world with…