Latest from the Identity & Corporate Branding Design category

The Damsel in Distress

The Damsel in Distress is a classic media trope that has been consistently present in books, films, and advertisements since its origin, which can be traced back to the medieval era. The term evolved from the French phrase demoiselle en détresse, and alludes to the medieval power structure that considered the protection of women as…

Mitsubishi poster

This poster was created in 1914 by Hisui Sugiura for the Mitsubishi car company in Japan. Having began his professional career six years earlier in 1908 working for the catalog the Mitsukoshi Times as a cover designer, Sugiura would have gained experience by this point in how to effectively catch one’s eye. This experience shows…

Redesign of Coca-Cola’s Logo by Alan Chan

Alan Chan’s redesign of the Coca-Cola logo serves as a kick start to his career and has helped quickly increase people’s interest in his work. Though he has done other logos and company designs, it is the redesign of Coca-Cola’s universally recognized logo into Chinese that took people by storm. The reach the product had…

CBS Eye Trademark – William Golden

William Golden’s design of the Columbia Broadcast Station “Eye” logo was created in 1951. Frank Stanton, President at the Columbia Broadcast Station at the time, asked William Golden and his team to create a new logo for CBS to differentiate themselves from other networks. He wanted the design to seem more modern and less bland.…

A Chermayeff Logo – NBC

The National Broadcasting Company (NBC) has one of the most easily recognizable logos anywhere in the world. Everyone sees it for every large television event and in commercials, on billboards, and posters everywhere. As one of the tycoons of cable television it’s essential that your logo communicates the right message. The company had jumped between…

A Chermayeff Logo – Chase Bank

The Chase Bank logo is one of Ivan Chermayeff’s most recognizable trademarks that he designed throughout his career. He helped produce it alongside Yale classmate, Tom Geismar, for their firm Chermayeff & Geismar. Although he helped create hundreds of marks for many successful companies, the Chase Bank logo is quite a unique staple for multiple…

Mor­pho­log­i­cal Typogram Pro­gramme

Karl Gerstner’s mor­pho­log­i­cal typogram pro­gramme was published in 1968. It is one of the many books that he wrote about art and graphic design. The mor­pho­log­i­cal typogram pro­gramme contains principles that Gerstner used in his world-renowned graphic design. These principles include systems and defined parameters that graphic designers could learn about and use in their…

History of Ships and Seafaring by Erik Nitsche

The image above pictures an illustration from one of Erik Nitsche’s many history books. This one is specifically Volume 2 in The New Illustrated Science and Invention, written by Courtlandt Canby, depicting the history of ships and seafaring. During Erik Nitsche’s later career, he started his own book publishing company and made it a goal…