Latest from the Identity & Corporate Branding Design category

Kan Tai-Keung: Bank of China Logo

As the oldest bank in China, the Bank of China is a government-owned bank founded in 1912. Kan Tai-Keung was invited to design the logo for the Bank of China in 1908. With the hope to bring the bank financial success and good fortune, the graphical representation of the logo is an ancient Chinese coin.…

Jeffery Keedy’s Big Happy Typeface Family

Jeffery Keedy has several notable achievements throughout the duration of his career as an American graphic designer. The most notable achievement of Jeffery Keedy’s career was unarguably his creation of the typeface family, Keedy Sans. Keedy Sans is an Adobe font, and is frequently identified and used in the design world. This typeface was created…

Netflix Transgender Awareness Week

In 2020, Netflix commissioned Kate and Studio Moross to create ten portraits of transgender talent featured on the platform to celebrate Transgender Awareness Week. All the portraits were of actors featured in Netflix productions, including Laverne Cox and Lachlan Watson. One of Kate’s goals is to use their voice to help others expand beyond gender…

AEG Turbine Factory- Peter Behrens

Peter Behrens most iconic design project is arguably the Allgemeine Elektricitäts-Gesellschaft (also known as AEG) turbine factory. The contributions of Peter Behrens upon this project grew his name and value in the design community and set him aside from others. Commissioned in 1907, with no prior formal architecture experience, Behrens took on the collaborative project.…

AEG Logo – Peter Behrens

The creation of the typeface for the German company Allgemeine Elektricitäts-Gesellschaft, also known by the acronym AEG, was an important project completed by designer Peter Behrens. After the design of the AEG factory by Peter Behrens, the company consulted with him again in order to rebrand themselves. This typeface was specifically designed for AEG and…

Henry Van De Velde and Famous Works

Print Design: During the late 1800s, there was a spike in industrial production and food processing, this included foods such as “coffee, cocoa, and a range of meat and dairy products”. The explosion of commercial companies led to competitive market advertising and the establishment of “brand Identities”. Leading to decorative illustrations placed on boxes, cans,…

Jesus and Christian Tropes

Basis This original encaustic painting, titled “Christ Pantocrator”, was first completed in the 6th-century, will be the basis of the following interpretations. The painting depicts Jesus as the Christ in a classical Byzantine style, which often aims to capture the duality of Jesus as a figure of both divine and human nature. Many metonymic tropes…

Bananas

Bananas have long been a fascination in pop culture for their bright, distinctive appearance and their ubiquity for Western consumers. They have been utilized in all kinds of lighthearted media as cartoon characters and comedic symbols. They have also often been used in propaganda, advertisements, and arts to represent sexual metaphors and exoticism. The main…

Mother Knows Best

 The trope I have chosen is Mother. A mother represents an individual’s female parent who ultimately helps protect you and gives you life. This can be shown in the example above. However, in these next three examples shown below, a mother will be represented or perceived in a new way based on what is being…

Hispanic/Latino Trope in Media

The Hispanic/Latino/Mexican trope in the media is a contentious one (and for good reason). Often times the use of a Hispanic person or reference to Hispanic culture in advertising is deeply rooted in stereotypical ideas produced by non-Hispanics. Stereotypes relating to appearances, crime, laziness, “job-stealing”, education, and others appear across all forms of media still…

Wise Owl

Throughout time, owls have always been viewed as wise. Even the term “wise-owl” has become a readily used term in conversation. When one thinks of an owl, it is not too far fetched to think of them as being intelligent, scholarly, glasses wearing creatures. Some believe the reason behind this correlation between owls and intelligence…