Latest from the Identity & Corporate Branding Design category

Gert Dumbar: Dutch National Police

Another equally iconic design by Dumbar is that of the then newly unified, Dutch National Police. According to the Studio Dumbar website, “This landmark project began when the merger of the State and Municipal police, two previously autonomous organizations, created one unified national police force. A new identity was required to signal this change to…

Gert Dumbar: Dutch Railways

The main idea of his design work is in creating unique, bold, and innovative brand identities. The first example of his work that comes up the most, as it is arguably his most iconic piece, that’s still being used today. I’m of course talking about his logo design for the Dutch Railways. It was a…

Magic, Nonsense, and Macramé

When one thinks of a traditional graphic designer, one’s mind immediately goes to 2D print, branding, logos, etc. However, Stephen Doyle not only creates inspiring 2D projects, but also loves to bring his projects to life into our 3D world. This project, Stephen Doyle’s interlaced chairs, creating a venn-diagram from bird’s eye view, is a…

Steff Geisbuhler – NBC

  Steff Geisbuhler is quite possibly known mostly for his conversion of the NBC peacock seen in image 1 to the widely known peacock seen in image 2. John Graham originally designed the peacock in image 1 as a way of showing off that the TV channel had color options, which explains why it is…

U.S. Open – Sagi Haviv

The U.S. Open has a long history of bad logos. Being one of the “highest attended annual sporting events,” one would think that the logo would have been better over the years. “The mark that had been used for 20 years—an illustration of a flaming ball paired with thin serif type and a red swoosh—was…

Conservation International – Sagi Haviv

Conservation International was founded in 1987 with the mission to protect the environment while spreading awareness about global biodiversity issues. However, it was realized that discussing the well-being of the world was not enough. “To confront this reality, Conservation International is fundamentally redefining itself as an organization that protects nature for the well-being of humanity,…

Sophisticated

In the cultural mix (or mix-up) that was Studebaker-Packard, two once-proud auto manufacturers fell into market decline against GM and found themselves in a marriage of convenience between two very different cultures. Studebaker had made wagons and jeeps before moderately-priced vehicles in the 1930s; in the 1940s it had two post-war hits in its 1946…

Ben Fry: Computational Information Design

Ben Fry is a designer that specializes in data design, professionally said, computational information design. He uses data and visualizes that data in a way that tells a story or answers a question. He’s worked with marketing teams to display data and he’s worked with scientists and doctors to easily access different information needed for…

Black Cloaks

Plain black cloaks, typically associated with antagonists in a storyline, have been known to add a sense of mystery, death, danger, and darkness. People tend to build first impressions very quickly and how someone appears adds a lot to that first impression. Showing a character dressed in all black builds the impression that they are…

The American Flag Stars and Stripes

For this assignment, the trope I have chosen to discuss is the “American flag/ Stars and Stripes” motif. The symbol of the American flag certainly carries a lot of baggage with it, considering both the roles that the nation currently plays and has historically played in global affairs, as well as the near-constant political turmoil…