Pictured above is a poster titled “Hydrodynamics”, designed by Erik Nitsche in 1955 for the General Dynamics Company. This was part of a campaign named “Atoms for Peace” that was meant to signify the company’s commitment to peace during their development of nuclear energy. The name of the campaign was titled after President Eisenhower’s speech…
The Yiddish Book Center is a center in Massachusetts that strives to preserve the Yiddish language. In 2011, Alexander Isley Inc. was asked to help with this by the redesign of the Yiddish Book Center magazine, Pakn Treger. Alexander Isley helped create a logo, designed branding for the center and created signage and communication materials.…
Noah Weaver Who’s who’s in Graphic Design Part 2 (projects) Yamaguchi Piece 2 4/3/2020 (Hello Kitty, Gungho Collab, 2014) In 2014 Hello Kitty and Friends (Sanrio) and Puzzles and Dragons (Gungho) had a multiplatform collaboration (Gungho Admin). Puzzles and Dragons is a mobile based puzzle solving game where players clear candy-crush-esque boards to…
Noah Weaver Who’s who’s in Graphic Design Part 2 (projects) Yamaguchi Piece 1 4/2/2020 (Hello Kitty, The day a grand piano came to her house – Yuko Yamaguchi, 1978) In this piece we see the Kitty family. Papa Kitty works for a trading firm and is proud to have been able to afford to…
The MYU or Miyagi University poster by Mitsuo Katsui was designed in 1977 for an operation called Kentaro Ota Miyagi University. It was later used for the 12th Tokyo International Trade Fair. Miyagi University is a small college that has a department for project design who collaborated with the Tokyo Trade Fair and Katsui in…
The space that I have chosen for this assignment is Global Village Organic Coffee on Hillsborough street. It is a small coffee shop that I frequent because of its convenient location between home and studio and because of the ambiance of inside. Even just looking at the storefront, you can get an idea of what…
Asian Americans have been presented in a variety of manners over the past several decades – from bookworms who obsess over their grades, luxury-brand obsessed business moguls, to submissive individuals who are often pushed to the background, Asian-Americans face heavy stereotypes that have become relevant in mainstream media. Despite the array of interpretations, many fail…
The trope is The Noble Savage. In the 3 examples that follow the baseline for the Noble Savage stereotype shown below, the noble savage stereotype represents the American Indian who is lives in harmony with the natural world. He is primitive and untouched by the world of the civilized human. More often than not, Noble…
In the fall of last year, Target released their new exclusive brand called “Smartly.” The brand is comprised of personal care and home essential products, all cohesively tied together by consistent minimal packaging. The simple packaging and pastel colors are what immediately caught my attention. Seeing home appliances like laundry detergent and cleaning wipes have…
This graphic, the MITP logo, was created for the Massachusetts Institute of Technology Press by Muriel Cooper in 1962. During this time Cooper was still working at her independent graphic studio in Brookline, Massachusetts, before she would be hired as the MITP’s Design Director, meaning that MITP was a client that Cooper was working with…
Stefan Sagmiester had an event happening at the American Institute for Graphic Arts or (AIGA) and it required a poster for advertisement. As opposed to the regular convention of creating a digital poster or a handwritten flyer, Sagmiester took to his body. Using his FART style, he took an exacto knife and carved all of…
The logo that Thomas Geismar created for the merger of the bank of the manhattan company and chase national bank is a nationally recognized design that’s had much success. This design was originally created in 1961 and has survived over four decades of mergers. This design features four blue quadrilaterals that lead the eye in…
In 2012, Paula Scher began working with Microsoft to reimagine the Windows logo. Scher had been working as a partner at Pentagram, the world’s largest independently owned design studio, for two decades. Microsoft wanted to update their interface aesthetic in alignment with the release of their new operating system, Windows 8. As technology developed over…
One of the most iconic pieces by Thomas Geismar is the logo he created for Mobil. Geismar created this design in 1964. This design uses blue letters with one red letter as the “o”. This was to continue the historical use of color within the Mobil company. Geismar starts his projects by asking his clients…
In 1994, Paula Scher began working with the Public Theater to update the identity, graphic style, and promotional materials. Scher had recently joined Pentagram as a partner and the Public theater was one of her earlier projects that set the tone of success that was to follow. The Public Theater wanted to reach new audiences…