Latest from the Identity & Corporate Branding Design category

Knoll International Poster and Brand

In 1966, Massimo Vignelli created a vibrant and eye-catching poster for Knoll International. Not only did Vignelli make this poster for Knoll, but he also worked at Knoll International to create a new graphics program. This led to the creation of “stationery, business cards, stickers, tags, boxes, brochures and four-color ads for trade magazines and…

Utile Font Family

This is a design by Sibylle Hagmann that uses the type from Utile font collection. This design goes along with the fonts used by Moore as part of efforts to ‘rebrand’ the College. The new brand features many fonts from the Utile collection which Hagmann herself describes as, “somewhat elegant and subtly curvy yet utilitarian and…

Grapus Poster: Expo Grapus

This poster was made in 1982 by Grapus, mainly illustrated by Pierre Bernard. This poster, Expo Grapus, was supposed “to represent the studio, for a retrospective in Paris” (Poyner). In 1982, Grapus was an internationally famous design group despite the fact that their work was more anarchist, rebellious, and punk then the popular modernism seen…

The Rising Sun and the Olympic Emblem- Yusaku Kamekura

Yusaku Kamekura’s works for the 1964 Tokyo Olympics are notably what launched the graphic designer into international fame, specifically his work “The Rising Sun and the Olympic Emblem”, which was made in 1961. Kamekura was commissioned by the Olympic committee to complete this project of posters to market the 1964 Olympics. Kamekura’s style is evident…

The Slowdown Brand Identity – 2×4

2×4 partnered with The Slowdown to codify their mission, vision, and values of a company championing holistic and meaningful media consumption, founding by Spencer Bailey and Andrew Zukerman. As a reactionary to its distinct approach to media landscape, The Slowdown branding reflects a considerate approach to how media is consumed. Unlike most media that is…

Virgil Abloh “The-Ten”

Virgil Abloh’s “The-Ten” for Nike is one of the most influential and iconic projects by this designer, and ever. “The-Ten” is Virgils take on ten of Nikes most iconic Sneaker silhouettes, including the Blazer, Air Jordan I, Air Max 90, Air Presto, Air VaporMax, Converse Chuck Taylor, Air Force 1, React Hyperdunk, Air Max 97,…

David Lance Goines – Guinness Poster

David Lance Goines created this poster in 1973 as a tool for self-promotion. The image was printed using seven colors on an 18″ x 24″ sheet of paper using color offset lithograph printing, like Goines’s AIDS Prevention poster that I posted about previously and many of his other poster designs. As I mentioned in my…

David Lance Goines – AIDS Prevention Poster

This poster was designed by David Lance Goines in 1985 for James Brown, M.D., the Director of Student Health Services for the University of California at Berkeley. The poster is entitled “AIDS Prevention,” and it was created as an interesting visual way to warn students against the dangers of AIDS. Goines has his own printing…

Snoop Dogg POUNDS

      This project’s client is Leafs by Snoop. This project falls under the food and drink sector and handled by Emily Oberman and a project team. POUNDS is a line of glass pipes and smoking accessories from the rapper and entrepreneur, Snoop Dogg. Pentagram developed the brand identity, packaging, and messaging for the…

Hogwarts Legacy

    “Hogwarts Legacy” is the first open-world, action role-playing game set that is introduced in the Harry Potter books. This highly anticipated game is being developed by Avalanche and published by Warner Bros. Games. Details will remain under wraps before the game’s release in 2022. Pentagram created a brand identity for “Hogwarts Legacy” that…