Latest from the Identity & Corporate Branding Design category

Knoll International Poster and Brand

In 1966, Massimo Vignelli created a vibrant and eye-catching poster for Knoll International. Not only did Vignelli make this poster for Knoll, but he also worked at Knoll International to create a new graphics program. This led to the creation of “stationery, business cards, stickers, tags, boxes, brochures and four-color ads for trade magazines and…

Winterhouse Maple Syrup

For my second project by William Drenttel, I chose another collaboration between him and his wife. The art for these bottles of maple syrup was created for their own Winterhouse Design Studio maple syrup. Here, the designers use a broad range of styles to ornament their collection. Typography and photography, executed in a variety of…

Grapus Poster: Expo Grapus

This poster was made in 1982 by Grapus, mainly illustrated by Pierre Bernard. This poster, Expo Grapus, was supposed “to represent the studio, for a retrospective in Paris” (Poyner). In 1982, Grapus was an internationally famous design group despite the fact that their work was more anarchist, rebellious, and punk then the popular modernism seen…

The Rising Sun and the Olympic Emblem- Yusaku Kamekura

Yusaku Kamekura’s works for the 1964 Tokyo Olympics are notably what launched the graphic designer into international fame, specifically his work “The Rising Sun and the Olympic Emblem”, which was made in 1961. Kamekura was commissioned by the Olympic committee to complete this project of posters to market the 1964 Olympics. Kamekura’s style is evident…

The Slowdown Brand Identity – 2×4

2×4 partnered with The Slowdown to codify their mission, vision, and values of a company championing holistic and meaningful media consumption, founding by Spencer Bailey and Andrew Zukerman. As a reactionary to its distinct approach to media landscape, The Slowdown branding reflects a considerate approach to how media is consumed. Unlike most media that is…

Virgil Abloh “The-Ten”

Virgil Abloh’s “The-Ten” for Nike is one of the most influential and iconic projects by this designer, and ever. “The-Ten” is Virgils take on ten of Nikes most iconic Sneaker silhouettes, including the Blazer, Air Jordan I, Air Max 90, Air Presto, Air VaporMax, Converse Chuck Taylor, Air Force 1, React Hyperdunk, Air Max 97,…

David Lance Goines – Guinness Poster

David Lance Goines created this poster in 1973 as a tool for self-promotion. The image was printed using seven colors on an 18″ x 24″ sheet of paper using color offset lithograph printing, like Goines’s AIDS Prevention poster that I posted about previously and many of his other poster designs. As I mentioned in my…

David Lance Goines – AIDS Prevention Poster

This poster was designed by David Lance Goines in 1985 for James Brown, M.D., the Director of Student Health Services for the University of California at Berkeley. The poster is entitled “AIDS Prevention,” and it was created as an interesting visual way to warn students against the dangers of AIDS. Goines has his own printing…

Snoop Dogg POUNDS

      This project’s client is Leafs by Snoop. This project falls under the food and drink sector and handled by Emily Oberman and a project team. POUNDS is a line of glass pipes and smoking accessories from the rapper and entrepreneur, Snoop Dogg. Pentagram developed the brand identity, packaging, and messaging for the…

Hogwarts Legacy

    “Hogwarts Legacy” is the first open-world, action role-playing game set that is introduced in the Harry Potter books. This highly anticipated game is being developed by Avalanche and published by Warner Bros. Games. Details will remain under wraps before the game’s release in 2022. Pentagram created a brand identity for “Hogwarts Legacy” that…

Lance Wyman Washington D.C. Metro Map

Lance Wyman also designed the mapping for the Washington D.C. Metro. This image shows where each station is, where each metro travels too and from, and some overall points of interests near some metro stops. It was created and commissioned by the city of Washington D.C. and their metro workers. It was designed with the…

Lance Wyman 1968 Summer Olympics Logo

This logo designed by Lance Wyman is the 1968 Summer Olympics logo. The 1968 Olympics took place in Mexico City and the this logo plays an important in Wyman’s career as it is the key point that shows his time working in Mexico. I feel Wyman designing this logo was an important in his career…

Stations of the Cross by Eric Gill

Prior to being a typographic designer and creator of Gill Sans, Eric Gill trained as an architect and a sculptor. One of his most famous sculptures is his rendition of the Stations of the Cross as commissioned by the Westminster Cathedral in London from 1914-1918. Stations of the Cross is a series of fourteen images…