One of my favorite and most recent projects designed by Qingyu Wu is her 2021 Album Design titled “Neo Era Romance 新世纪人类浪漫主义” for Modern Sky. This piece was designed for the musician Fu Han’s first album release. The project was a collaboration between Qingyu Wu, Fu Han, Sun Yi, and Frederic Kevorkian. The album design…
The Rotterdam Film Festival is an annual event that takes place every January in Rotterdam, Netherlands. This huge event is something that many people native to that region anticipate on as well as any designer that happens to know about it. The foundation was initially founded in 1972, it has maintained focus on independent, fun…
In 2017, while working at Pentagram, Luke Hayman collaborated with American Rock band ‘The National’ to design the album cover and promotional material for the record ‘Sleep Well Beast’. The Grammy nominated album cover features a picture of the rural New York State recording studio built on the property of one of the band members.…
In 2012, Mevis & Van Deursen rebranded the Stedelijk Museum’s visual identity. This involved various collateral pieces like stationery, posters, signage, and much more. The logo is made by formatting “Stedelijk Museum Amsterdam” into an “S” shape. This logotype feels subversive as it keeps a minimalist attitude in its sans serif font choice in Union but also…
The new idea for Sony Ericsson started with a simple core concept and a new way of colorful execution. Sony Ericsson’s famous green logo, known as “liquid identity”, emphasizes individualism and one’s feelings towards the products and accessories that allow them to be their true self. The idea is the new design should promote free…
Wolff Olins collaborated with AES, a fortune 500 global energy company, on their company transformation. AES has been transforming the energy sector with innovation and by investing in local communities. However, the transformation AES has been undergoing over the years was not properly reflected in their current branding and did not convey who they are…
This project was a rebranding, or rather a literal change of image, for Oxford Ionics a quantum computing company. This project was taken on after Oxford Ionics approached Pentagram, and Hudson-Powell, to develop an identity for the company. This project was completed around October 2021. The prompt was to define the core values of the…
Mevis and van Deursen were hired to create a new identity system for the Museum of Contemporary Art Chicago in 2014. The identity system was created with the architecture of the building in mind as in their initial inquiries, they found the public connected the MCA to the structure itself. When examining the building closer,…
Bobby C. Martin Jr. has influenced many corporations through his having been part of so many different groups. Martin through his own company however has continued this influence. One example of this is the company’s redesign of the brand name of Carnegie Hall. Carnegie Hall, while having existed for a long time, wanted a new…
Stankowski designed the Deutsche Bank Logo along with Karl Duschek in 1972, officially published in 1974. According to the Stankowski Foundation, when Stankowski met with Karl Duschek who was a new staff member, he found Duschek to be an ideal partner for this huge task. This logo was part of Stankowski’s method of producing a…
He became a tenured professor in 1899, hoping to pass on innovative design ideas to a younger generation, Otto Wagner, who inspired him to appoint him. He was a very influential architect at the time, that same year he joined the separatists. Starting in 1900, He brought the Viennese style of design and innovation that…
The “Berlin Layout” was a poster Stankowski presented in 1968 for the said city in Germany. This piece was made to emphasize the unique visual identity of Berlin and is considered one of his legendary pieces. The styles that are emphasized in this piece include the international typography style, and some of the biggest influences,…
TBWA/Chiat/Day began an advertising campaign to transform the way people viewed Gatorade and make it an even more popular sports drink brand. Part of this campaign started with changing the way Gatorade saw itself so that it could transform into a modern sports culture brand and expand its products. TBWA/Chiat/Day wanted to change Gatorade’s perspective…
The most recent version of the State Farm logo or brand identity was done by Sagi Haviv and his partners at Chermayeff & Geismar. The State Farm was founded in 1922 and remains the largest insurance company in the United States. The first logo was one oval, and within it was an icon of a…
Chermayeff & Geismar & Haviv helped in the rebranding of the NBC logo. The broadcasting company began in 1926 with its logo, lighting bolts surrounding a microphone in a map of the U.S. Over the last century, it has evolved from focusing more on the acronym, NBC, to a more pictorial representation of the company.…