Latest from the Identity Design category

George Lois- Muhammad Ali Cover

In 1968, heavyweight boxing legend Muhammad Ali refused to be drafted and fight in the Vietnam War, stating that he did not have a reason or motive to kill the people of Vietnam as they had done him no wrong. He saw the war pointless and his involvement as irrational since African Americans would face…

Schwitters- The Cherry Picture

  Merz Picture 32 A. The Cherry Picture (1921) This work is another collage made from scraps that Schwitters collected from his hometown of Hanover, Germany. The scraps are carefully glued and nailed onto the canvas and painted creating the collage. Its abstract design creates a complex work with no illustrational hierarchy. He plays with…

Schwitters- The Revolving

    The Revolving (1919) This is one of Schwitters earliest work that demonstrates his use of line, dull colors, and representation of found objects. The elements forming the lines and circles were cords, hoops, wire mesh, and small objects onto the canvas instead of drawing or painting them. He used these objects to reflect…

Design Project: MITP Logo

This graphic, the MITP logo, was created for the Massachusetts Institute of Technology Press by Muriel Cooper in 1962. During this time Cooper was still working at her independent graphic studio in Brookline, Massachusetts, before she would be hired as the MITP’s Design Director, meaning that MITP was a client that Cooper was working with…

Sagmeister’s AIGA Poster

Stefan Sagmiester had an event happening at the American Institute for Graphic Arts or (AIGA) and it required a poster for advertisement. As opposed to the regular convention of creating a digital poster or a handwritten flyer, Sagmiester took to his body. Using his FART style, he took an exacto knife and carved all of…

Thomas Geismar- Chase Logo

The logo that Thomas Geismar created for the merger of the bank of the manhattan company and chase national bank is a nationally recognized design that’s had much success. This design was originally created in 1961 and has survived over four decades of mergers. This design features four blue quadrilaterals that lead the eye in…

Windows 8- Paula Scher

In 2012, Paula Scher began working with Microsoft to reimagine the Windows logo. Scher had been working as a partner at Pentagram, the world’s largest independently owned design studio, for two decades. Microsoft wanted to update their interface aesthetic in alignment with the release of their new operating system, Windows 8. As technology developed over…

Meredith Davis – Project 2

Design As a Catalyst for Learningwas a “two-year research study of design in K-12 schools for the National Endowment for the Arts” (College of Design). This book was written with findings from a 1993 analysis of design in curriculum and the effects this had on the students that participated in the study. It published in…

Meredith Davis – Project 1

Graphic Design Theory is a book written by Meredith Davis that “combines an analysis of historical thinking about design with contemporary critical theory” (Thames & Hudson USA). Davis published the textbook in September 2012. I believe this was an important milestone in her career, as it is the most popular item that is found when searching…

Thomas Geismar- Mobil Design

One of the most iconic pieces by Thomas Geismar is the logo he created for Mobil. Geismar created this design in 1964. This design uses blue letters with one red letter as the “o”. This was to continue the historical use of color within the Mobil company. Geismar starts his projects by asking his clients…

The Public Theater- Paula Scher

In 1994, Paula Scher began working with the Public Theater to update the identity, graphic style, and promotional materials. Scher had recently joined Pentagram as a partner and the Public theater was one of her earlier projects that set the tone of success that was to follow. The Public Theater wanted to reach new audiences…

Gert Dumbar: Dutch National Police

Another equally iconic design by Dumbar is that of the then newly unified, Dutch National Police. According to the Studio Dumbar website, “This landmark project began when the merger of the State and Municipal police, two previously autonomous organizations, created one unified national police force. A new identity was required to signal this change to…

Gert Dumbar: Dutch Railways

The main idea of his design work is in creating unique, bold, and innovative brand identities. The first example of his work that comes up the most, as it is arguably his most iconic piece, that’s still being used today. I’m of course talking about his logo design for the Dutch Railways. It was a…

Magic, Nonsense, and Macramé

When one thinks of a traditional graphic designer, one’s mind immediately goes to 2D print, branding, logos, etc. However, Stephen Doyle not only creates inspiring 2D projects, but also loves to bring his projects to life into our 3D world. This project, Stephen Doyle’s interlaced chairs, creating a venn-diagram from bird’s eye view, is a…