“Until the nineteenth century, books remained the major product of the printer. By the beginning of industrialization, the traditions of roman, italic, and black-letter types had been well established” (Lawson, 363). However; script types did not readily join their serif and sans serif counterparts in the new century. At the time, very few script types…
Previously, type designers were unsuccessful in their attempt to create a sans-serif type that “could be considered both beautiful and utilitarian” (Lawson, 324). “For the better part of a century, sans-serif types tended to be unimaginative renditions of roman letter forms, although it was discovered that their monotone characteristics did allow for variations of weight…
With the design of Palatino in 1950, German calligrapher Hermann Zapf gained global recognition among typographers (Lawson, 120). Though the typeface took years to circulate, it’s talented, young creator made an immediate impact (Lawson, 120). This was because ‘Feder und Stichel’ (Pen and Graver) was published that same year, using Palatino in its introductory text.…
The Yellow Book was a leading periodical in the 1890s for its distinctive and distinguished format, as it combined the avant-garde with the traditional in its visual and verbal contents and appeal to the popular readership interested in books as beautiful objects. Its concept was first formulated by Aubrey Beardsley and his friend Henry Harland. …
Salomé is a tragedy by Oscar Wilde, published first in France in 1891 and in English in 1894 The play tells one act of the biblical story of Salomé, the stepdaughter of Herod, who requested the head of John the Baptist, as a reward of doing the “Dance of the seven veils.” Beardsley accepted the challenge…
In 2006, Ed Fella created the lettering for the AIGA scholarship certificate. The AIGA award is a huge deal for graphic designers, because it is the most prestige award a graphic designer can receive. Ed Fella did indeed win a AIGA medal in 2007. I think the medal was way overdue for Ed Fella. His…
Project 3: Do Women Have To Be Naked To Get Into the Met. Museum? The 1989 piece titled “Do Women Have To Be Naked To Get Into the Met. Museum?” addresses the sexualization of women’s bodies in highly regarded paintings and artwork, and how ironically, “85% of the nudes are female” in The…
In 1999, Ed Fella designed the lettering for New York Times review of a book by Verlyn Klinkenborg. This was a big accomplishment for Ed Fella. Many people read the New York Times, so his art would be reaching a number of people that have never seen his artwork before. This was another one of…
Charm Magazine was another important marker in Cipe Pineles Career. This was a collaboration between she and Helen Valentine under Street & Smith Publication. After successfully creating Seventeen Magazine they realized yet again that there was an “issue” with the female magazine industry. Adult women that were being represented in magazines, were not accurate to…
Pineles work with Seventeen Magazine was only just a part of the Continuum that was her editorial career. She and an old friend from her time at Vogue magazine, Helen Valentine, decided that there was a market for teen girls to buy magazines. Not only was there a market for it, but there was a…
Jonathan Barnbrook created this project, Evolution, in 2010. I chose to include this project into the portfolio because this image was an important project for Barnbrook, as he was able to clearly portray his anti-war beliefs. Barnbrook feels very strongly about social and political issues that are present in the world, and feels that his skills…
Project 2: The Advantages of Being a Woman Artist This poster created by the Guerrilla Girls uses a list to highlight how women are excluded from art history lessons, textbooks, museum collections, and more institutions in the field of art. Their 1988 poster “The Advantages of Being a Woman Artist” lists thirteen “advantages”…
Barnbrook released this project in partnership with the well-known magazine firm, Adbusters, in 2001. I chose to include this project into the portfolio because this was an important milestone for Barnbrook, as it gave him a larger platform to release pieces of design work that truly reflected his own opinion in terms of advocating for political and…
Following a brief period of peace and rebuilding in Japan after their defeat in the 2nd world war, Tokyo was to host the next Olympic games in the capital of Tokyo. This was a symbolic gesture that would hopefully show the world that Japan was not only willing to put aside past differences and move…
The Osaka Expo was the first world’s fair that was being held in Osaka Japan that was intended to bring people in Japan and all over the world together for a celebration of peace and prosperity. Naturally, a man with similar design ideals was hired to begin working on a poster design for the event.…