Jean Carlu is one of the more famous art deco poster designers from France during the 1900s. This piece in particular, “American’s Answer! Production”, was actually one of the pieces he created in his years in the United States of America, where he was kind of hiding out during World War II. Not so much…
Jean Carlu is one of the more famous art deco poster designers from France during the 1900s. This piece in particular, the Monsavon, was just an advertisement for a soap brand in France. Jean Carlu is one of the four main designers during the Art Deco era in France. In all honesty, in most of…
It’s surprising just how many notable American typefaces Ed Benguiat has had the pleasure of being a part of. Among the mass of successful fonts is ITC Avant Garde. It was published in 1974 and has been a classic font in the world of design and typography (ITC Avant Garde Gothic). The sans serif font…
My final piece I am putting into Piet Zwarts portfolio is his project for Jan Wils. While he was working for Jan Wils as an architect he also helped her to create a logo for her architect company stationary. This piece was such an important part of his career because it was his first typographic…
The second piece I chose to put into Piet Zwarts portfolio is The Book of PTT he created for the Dutch Cable Manufacturing Company. This booklet was designed to show children how to use the Dutch postal system. This piece really shows and emphasizes Piets graphic design side. This book is so incredibly for its…
Italian Art Deco: Graphic Design between the Wars is a book by Steven Heller and Louise Fili. Again, selecting 3 works to describe an individual such as Steven Heller is very difficult when there are hundreds of works to choose from. However, I believe it is important to include this one as it is very representative of Heller on…
Boston – Boston (1976) Design: Paula Scher Illustration:Roger Huyssen After graduating from Tyler School of Art in Philadelphia, Pennsylvania in 1970, Paula Scher became the East Coast art director at CBS Records in New York City at the age of 25. From 1972 until 1982, Scher designed approximately 150 album covers per year and produced…
Otto Eckmann Five Swans Tapestry 1897 In this piece, I was struck by the clear intersection of Medieval and Japanese aesthetic, combined intentionally by Eckmann. In Germany specifically, Jugendstil was predominantly formed from Japanese folk art/calligraphic forms and Medieval European art/lettering. Design principles are really being explored in this particular tapestry, just proving how sophisticated…
This map design is Henry Beck’s proposal for the Paris Metro in 1951 after his London Underground design had become quite the success. The most important thing to note about this project is that it represents what could have been for Beck’s career, due to France rejecting his design. Even though this work…
Steven Heller became a strong influence in graphic design starting at a young age and with no formal art education. Man Bites Man was Heller’s first book of which he was also the editor. This work is a conjunction of twenty-two cartoonists who were participating in the magazine industry during the early 1960’s, ” Leonard Maltin,…
Otto Eckmann The Weekly magazine Jugend No.14 1896 Otto Eckmann’s work with the Jugend magazine is what brought him the majority of his fame, so, naturally, one of his personally designed magazine covers would be important to explain. This was one of the earliest editions of the magazine that reeled in a popular…
Alvin Lustig began his creative career in Los Angeles, California but became increasingly upset with what he thought was a scarcity of a creative community. This drove Alvin to move to New York City in 1944 to find a richer, deeper design community. While in New York, Alvin began working in the design department of…
Ed Benguiat is responsible for many iconic American logos but even the most knowledgeable typographers and designers would be shocked to learn that this legend in the type world has played such a significant role in revising the New York Times masthead. According to Andrew Shalat from Macworld, Benguiat took it upon himself to…
The designer that set precedence for book cover designs and revitalizing how people engage with literary works in a commercial sense, is none other than Alvin Lustig. This specific cover was designed in 1941 and marks the very beginning of Alvin Lustig’s professional relationship with New Directions Publishing. This is a rather serious and bold…
Ed Benguiat’s most famous project by far is his self-titled font, “ITC Benguiat.” The designer desired to create a font that was “pretty and legible.” This classic decorative serif was published in the late 1970s through the International Typeface Corporation (ITC), which housed the majority of Benguiat’s fonts. He had no intention to title the…