Latest from the Print & Typography Design category

Poetry

William Drenttel and his wife Jessica Helfland often collaborate on their design projects. In the early 2000s, the couple oversaw a revamp of Poetry Magazine’s cover art. As described by the Poetry Foundation, the new format features a central art piece that varies in style and execution, with the masthead colored to match (“100 Years…

1972 NYC Subway Map

On August 2, 1972, the Metropolitan Transit Authority of New York City introduced a new map of the city’s subway system. Although initially met with skepticism and vitriol from local commuters, this map has grown to be loved by designers and users all around the world (Rawsthorn).  This map of the New York City Subway…

Masamu Yanase: “Transportation Labor”

Before his involvement in the Proletarian Movement and his distancing himself from normal paintings, Yanase was already deeply involved with and inspired by the Futuristic Art Movement that reached Japan. This movement was known for going against the traditional art values, and fully embraced the new age of technological innovations. Futurists artists often incorporated depictions…

Piet Zwart – LAGA rubber flooring

This is the first typographic design of Piet Zwart. It is created for the LAGA rubber floor manufacturer while Zwart was still working for the architect Berlage. In the 1920s, the founder of LAGA found out Zwart’s passion for typography and offered him this commission. From this early work, Zwart’s architectural training background appears evident:…

Herbert Bayer’s Universal Alphabet

Bayer is often credited with modernizing typography in the Bauhaus with his creation of the Universal alphabet. This piece is an example of Bayer’s experimentation in creating the Universal lettering. He wanted to create a type that did not use any upper-case. He observed that we don’t use upper-case when speaking with one another so…

Grapus Poster: Expo Grapus

This poster was made in 1982 by Grapus, mainly illustrated by Pierre Bernard. This poster, Expo Grapus, was supposed “to represent the studio, for a retrospective in Paris” (Poyner). In 1982, Grapus was an internationally famous design group despite the fact that their work was more anarchist, rebellious, and punk then the popular modernism seen…

Herbery Bayer’s “The Menstrual Cycle” Brochure

  This Herbert Bayer piece is housed at the Smithsonian and was commissioned by Schering pharmaceutical company in 1938. This was during Bayer’s long design career in America, making graphics for a variety of big-name magazines and companies. Stylistically the most Bauhaus aspect of the piece is its minimal type. Bayer believed that image was…

Hiroshima Appeals – Burning Butterflies by Yusaku Kamekura

In 1983, Yusaku Kamekura completed a work for a project called “Hiroshima Appeals”, run by the Hiroshima International Cultural Foundation in partnership with the Japan Graphic Designers Association. Kamekura was the first artist to contribute to the 21 piece collection, with his work “Burning Butterflies”. The purpose of the project as explained by these two…

Omniplan by Tomoko Miho

Omniplan by Tomoko Miho  Throughout her career Miho impacted corporate American through her use of complex identities in regards to brands. Omniplan is an architecture firm and Miho designed their first logo mark in 1970. In this logo mark she wanted to introduce dimensions and illusions that heighten the complexity of the brand in all.…

Reqium

Requiem is another typeface designed by Jonathan Hoefler. While many of the typefaces were designed in collaboration with Tobias Frere-Jones, Requiem was specifically designed by Hoefler in 1992, being one of his earlier typeface designs. It was sold by his company, Hoefler & Co., for Travel + Leisure Magazine, (“Requiem, Typeface”). Adding to the list…

The Laws of Simplicity by John Maeda

John Maeda wrote a book entitled “The Laws of Simplicity” that discusses the 10 laws of simplicity. There are three key principles as well. This covers time saving, organization, and even thoughtful reduction. This book contains the information to teach us how to need less but get more. Sometimes though there can be a simplicity…

65 bridges in New York by Tomoko Miho

65 bridges in New York by Tomoko Miho In this poster Miho captures the clean and precise details of this great infrastructure in the city of New York. She doesn’t miss a single line of the bridge and wants the audience to acknowledge the quality of the way she captures it. The red tone of…

MoMA Poster Calendar by Takenobu Igarashi

The month of April and July (left to right) During the 1970s, a time of technological exploration, designers were able to find new ways of phototypesetting that they could not do with simple cast metal fonts in the past. They started an era of new eccentric and attractive fonts, and Igarashi took full advantage of…