The most recent version of the State Farm logo or brand identity was done by Sagi Haviv and his partners at Chermayeff & Geismar. The State Farm was founded in 1922 and remains the largest insurance company in the United States. The first logo was one oval, and within it was an icon of a…
Chermayeff & Geismar & Haviv helped in the rebranding of the NBC logo. The broadcasting company began in 1926 with its logo, lighting bolts surrounding a microphone in a map of the U.S. Over the last century, it has evolved from focusing more on the acronym, NBC, to a more pictorial representation of the company.…
Sagi Haviv is an Isralei-American graphic designer and was born in Kibbutz Nachshonim, Israel in 1974. He spent the majority of his childhood in Nachshonim until high school where he attended an art school, Telma Yelin, in Givatayim, Israel. He and his family moved to New York in 1996 and he received a Bachelor of…
While I was home for spring break, I visited some of my friends that go to UNCC and I drove past this apartment complex called the East Village with this sign on the side of the complex. I haven’t really been drawn to signage before, especially signage for apartments and condos, as it usually all…
I found this while I was getting some things from CVS and thought it was interesting. I can’t recall a time where I’ve seen type on packaging debossed into the casing and thought it was really nice with the rest of the minimalistic look. I also really like how the product is called “Monday” because…
The trope that I chose for this assignment was The Little Dutch Boy. What is funny about this story is that it is not from Holland, but was written by American writer Mary Maples Dodge in 1865. In fact, most people who live in Holland do not even know what the story is about or…