TBWA/Chiat/Day began an advertising campaign to transform the way people viewed Gatorade and make it an even more popular sports drink brand. Part of this campaign started with changing the way Gatorade saw itself so that it could transform into a modern sports culture brand and expand its products. TBWA/Chiat/Day wanted to change Gatorade’s perspective…
This advertisement, created by Steve Hayden, Brent Thomas, and Lee Clow under Chiat/Day Design Agency aired publicly for the first time during the Superbowl. Internal personnel at Apple considered selling their air time due to the belief that this advertisement would be too controversial. After realizing that they would only be able to sell a…
Jay Chiat & Associates was founded in 1962 by Jay Chiat and eventually merged with Faust/Day in 1968 forming Chiat/Day Design Agency with Guy Day serving as the acting president of the company until 1988. Chiat/Day was founded on the principle that creativity is king and sought to push the boundaries of what many people…
While shopping at Whole Foods one afternoon I came across the company Tony’s Chocolonely. What I like about the branding and overall design of the candy bar company is the brightly colored wrapping and the strong, yet fun typography. While scanning the different chocolate options in the candy aisle, this company is nearly impossible to…
The opening title sequence visually communicates the overarching themes in Orphan Black. The title sequence begins by bringing us through space, we see many stars until we are met with an organic looking life form that shifts and changes as the title sequence continues. As we move forward through space we are met with a…
North Carolina Museum of Art’s Museum Park integrates sculptures and art within the natural landscape in Raleigh. The designers of the Museum Park’s choice to leave as much of the land, plants, and animals undisturbed is clearly communicated and emphasized throughout the park. In addition to posting signage about the artwork, designers included posters and…
I came across this example of graphic design in a book I own titled Iconic Magazine Covers, this example is an image of the published cover for The New Yorker Magazine shortly after 9/11. I find this magazine cover to be respectful, but ominous in its subtlety. The artists of the cover are Art Spiegelman…
Example 1: (Illustration) Banks play a major financial role in our society through their responsibility to accept deposits from the public and make loans. Banks provide financial services and stability to our society and are at the center of most, if not all, monetary transactions. Banks represent dependability, trust, and our economy and are an…