While Karl Gerstner was well known for his work on the magazine Capital, he also did very powerful and influential work in packaging and branding, specifically for Teddymat, a store-brand laundry detergent. Gerstner, Gredinger, and Kutter, the owners of GGK design, were brought in by Coop, a union of Swiss retail chains, in 1964. Their…
In 1962, Karl Gerstner was commissioned by Adolf Theobald to design a quarterly magazine titled Capital, that attempted to make economics accessible to the common man while creating a magazine that is appealing to the business sector. The magazine sought to provide a “human view of economics, and an economic view of humanity” (Tochilovsky 1). Gerstner…
Karl Gerstner was born on July 2nd, 1930 in Switzerland. He is world-renown for his innovative work as both a painter and graphic designer. He studied at the Allgemeine Gewerbschule school in Basel, Switzerland, and apprenticed as a typographer under Armin Hoffman, Emil Ruder, Fritz Bühler. All of these designers helped to develop the Swiss…
Though often perceived as a joke, as it is somewhat intended, Monty Python’s work is often taken less than seriously. However, Terry Gilliam, the groups graphic designer, is actually a very skilled designer and uses his talents of manipulating imagery and typography to create unique and fitting intros to their works, an example being Life…
In this example from Ephriam S. Well’s Rough on Rats (1886) advertisement, the trope of a rat represents death, impurity, racism, and eradication. There is a large dead rat at the top of the image and a very stereotypical and racist depiction of an Asian man eating the rat. This imagery is based on anti-asian sentiments…