Cover of Swiss typographic magazine “Typographische Monatsblätter” Emil Ruder fervently believed that typography should prioritize communication through the written word above any other principle of design. Although graphic design is largely based on aesthetic elements, the motivation behind the aesthetic choices comes down to one purpose: to share and spread ideas. For this book cover…
Typographie: A Manual of Design This seminal work of Ruder’s was a book published first in 1967 that encompassed his career in design over the course of 25 years. The publication was translated into many different languages including German, English, and French, and largely contributed to the spread of the Swiss Style of design across…
Emil Ruder was a Swiss graphic designer and typographer born in Zurich, Switzerland in 1914. Ruder began his education within the field of design at the young age of 15 years old as an intern for a typesetting compositor. He then went on to study typography in a number of different settings including Paris and…
The Damsel in Distress is a classic media trope that has been consistently present in books, films, and advertisements since its origin, which can be traced back to the medieval era. The term evolved from the French phrase demoiselle en détresse, and alludes to the medieval power structure that considered the protection of women as…