Latest Posts from Grace Herring

Capital Magazine Cover

Adolf Theobald, the director of a quarterly Swiss magazine called Capital, commissioned Karl Gerstner to design their spreads in 1962. They wanted a clear, aesthetically pleasing way to display economic ideas that would be engaging for their readers. Gerstner admitted he was the perfect man for the job because he was not well versed in…

Mor­pho­log­i­cal Typogram Pro­gramme

Karl Gerstner’s mor­pho­log­i­cal typogram pro­gramme was published in 1968. It is one of the many books that he wrote about art and graphic design. The mor­pho­log­i­cal typogram pro­gramme contains principles that Gerstner used in his world-renowned graphic design. These principles include systems and defined parameters that graphic designers could learn about and use in their…

Karl Gerstner

Karl Gerstner was born in Basel, Switzerland in 1930. His dream was to become a chemist, but his parents didn’t have enough money to pay for his education. Instead, at age fourteen, he attended a design program at a local pre-college called All­ge­meine Gewerb­schule. There, he studied under Armin Hofmann and Emil Ruder, two highly…

Jakuchū gajō

At first sight, the “Jakuchū gajō” by Jakuchū Itō looks like a hefty read disguised in a beautifully-bound cover. From the outside, the two thick volumes of the book can be seen. They look as if they each contain hundreds of pages. Upon closer examination, one can see that the pages are made from thick…