Tadanori Yokoo’s poster “Koshimaki-Osen,” which can be literally translated as “Loincloth Hermit,” is a work the artist produced in 1966 in advertisement of an upcoming theatrical event which was to be put on by the Gekidan Kara-Kumi troupe. The poster, advertising a show open only to those above 18 years of age, as evidenced by…
This work, titled “Made in Japan, Tadanori Yokoo, Having Reached a Climax at the Age of 29, I Was Dead,” was created by Yokoo for Matsuya Ginza department store’s group exhibition, “Persona,” in 1965. This poster marked Yokoo’s breakthrough into recognition and popularity as a graphic designer in Japan, and one who would come to…
Tadanori Yokoo is arguably one of Japan’s most prominent and influential graphic artists. Born on June 27, 1936 in the Hyogo prefecture of Nishiwaki, Japan, Yokoo grew up in his country during the prewar period as well as throughout the turmoil of World War II, living to see its impact on Japan. As a child,…