Seven years after the death of Adriano Olivetti, Giovanni Pintori decided to leave Olivetti because of differences with the new management of the Olivetti typewriter manufacturing company. Once he left Olivetti, Pintori began to do freelance design work out of Milan and he opened his own studio. Despite leaving Olivetti, he continued to do freelance…
Giovanni Pintori worked for the Olivetti typewriter manufacturing company for many years and contributed numerous posters of many different styles and mediums. Despite the variety in the posters, all of them look as though they belong in the same system. They all use the same basic colors, red, yellow, blue, and green. Also, they all…
When Giovanni Pintori graduated from the Higher Institute of Artistic Industries and almost immediately afterward, he was asked to join the advertisement team at the Olivetti typewriter manufacturing company. After working for Olivetti’s advertising department for a while he was promoted to art director in 1950. While he worked with Olivetti, he created many beautiful,…
I chose Giovanni Pintori to research because I love his style and I think his approach to advertising design was really successful. Also, I think his minimalist technique, use of color, geometric shapes is beautiful and compliments the product. Giovanni Pintori was one of the best-known and well respected Italian designers worldwide and his influence…
The book that I chose for this assignment was, Het boek van PTT Telegrafie en Telefoni, designed by Piet Zwart. The first visual impression of this book I had was I noticed the strange graphics on the front and I was curious what the inside of the book looked like. Out of all the books…